1. OUR VALUES
A common set of things that defines who we are, what drives us, and how we do it:

Community first.
It’s all about people. Community is at the core of our culture, we thrive to empower them in everything we do. They will always be the #1 priority for us.

Aspire to high standards.
We believe in amazing content made by amazing people. We aspire to raise the bar and build a universe that is made to last forever. We are fully committed to delivering outstanding experiences to the world.

Forward-looking vision.
There is no shortcut to greatness. We believe in building the right foundation to allow the everlasting success of our universe.

2. INCEPTION
We intend to build a long-lasting brand based on the Murasais and their universe. We’re going to take our time to do it the right way, with the right crew. Drawing our inspiration from what we consider to be the best in the field, we initiated the creation process of the Murasai project months ago. We look forward to pursuing this meticulous work with passion. Fuelled by our holder's imagination and a shared vision, we are writing the future of Murasai together.

The birth of Murasai.
Drawing our inspiration from what we consider to be the best in the field, we initiated the creation process of the Murasai project months ago. We look forward to pursuing this meticulous work with passion. Fuelled by our holder's imagination and a shared vision, we are writing the future of Murasai together.

Onward and beyond.
It may take years to bring this vision to life, but we already love the foundation we’ve built, and we’re in it for the long haul. They say it’s the journey that counts, and we intend on making ours as extraordinary as we can!

3. MURAMERCH
We’ll be bringing our universe to life in the real world from day one. In fact, some surprises are already on the way...

All about quality.
We are in contact with local and international brands to produce collections of clothes related to our universe that will benefit our community. Every Murasai holder will be able to redeem physical merchandise based on the assets featured in their NFT. Owners will also have the chance to participate in ephemeral events where they can forge unique physical collectibles created from their Murasai.


4. MURADROPS
We are partnering with artists to create some unique assets that will be introduced in the upcoming collections. Our ultimate goal is to create original wearables that are endorsed by artists, whether they are rising stars, local creators, or notorious figures.

Make it your own.
Customizing your Murasai will also take a big part in the future and will drive whole new levels of identity and desire to wear the same clothing and accessories IRL. Bridging the gap between your online self and who you are in the real world.

One-of-a-kind drops.
Most collections will be airdropped to Murasai holders according to the rarity of their NFT. Others will be available either publicly or through online and physical forging events.

5. MURAVERSE
The Bendo, a city anchored in the Murasai backstory, is a corner of the internet where art, community, and culture fuse to create magic. The lines between the physical and digital worlds are blurring and the rules are being rewritten. By all means possible, we want to provide our community with the tools to connect and interact with one another from anywhere, at any time. Building the Muraverse is the only way to enable our vision - and we are committed to making it happen.

A Pixelated Future.
To make this fictional city a reality, we will build it on one of the most renowned 3D Metaverses on the market, on premium land near high traffic areas. This will serve as a place to gather and host community events. The holders will have exclusive access to the ecosystem and Murasai only events.

Hang-out in the Bendo.
Like many Metaverse enthusiasts, we’ve been watching RTFKT very closely. The way they approach building their universe and interacting with their community is a great source of inspiration for us. We intend to follow a similar path in the way we build the Bendo.